Horse Sense Business Sense, Hints and Hurdles to Starting Your Own Equine-Assisted Practice, 2nd Edition is a comprehensive yet easy to understand business manual for both individuals beginning their journey in the world of equine assisted services and those already well established in the field.

This first edition of this book, Horse Sense, Business Sense, published in 2007, talked about the early phase of establishing an EAS business, outlining basic choices, issues, and pitfalls in getting a business off the ground. That first book was primarily about the process of finding our way as an organization, and the lessons we learned in the process of practicing EAS. It was about the choices we made, why we made them, and how the implications of those choices led to various outcomes. It was about decisions, both good and bad, that could maybe help show the way for somebody else. This new Second Edition (2023) will continue those thoughts, updating them from the vantage point of 2023, nearly fifteen years after the initial publication and a full twenty years after I first began to embark upon this journey. All of the recommended resources and other research elements of this book have been brought up to date, and all recommended readings are, as of this moment, available to the general public.

Whether you are looking for guidance and insight from Shannon Knapp, M.A., or a detailed business plan based on successful equine assisted services programs, this book is for you!

Please Note that we do not currently have any hardcover versions of this book in stock! But the hardcover is available right now through Amazon.

For a digital version, please click here: Digital Download